The pandemic of COVID-19 has restricted the functioning of entire market. The commercial complexes and office spaces which were buzzing in normal days are lying in complete silence due to the global Corona scare. While the only method to prevent the spread of this illness remains social distancing, the places of mass gatherings will continue to take the worst hit, even when the illness mellows down.
There is no denying the fact, that every individual will be practising utmost caution in public once the lockdown is lifted. In order to overcome this worst case scenario, the owners of these commercial spaces must be prepared to take the relevant measures post lockdown; so that their commercial spaces deliver a sense of safety to retailers and customers visiting them. Here is a list of measures which the operators of these spaces can adapt to push their ranking up post COVID 19.
How commercial spaces can push up their ranking post COVID 19? The pandemic of COVID-19 has restricted the functioning of entire market. The commercial complexes and office spaces which were buzzing in normal days are lying in complete silence due to the global Corona scare. While the only method to prevent the spread of this illness remains social distancing, the places of mass gatherings will continue to take the worst hit, even when the illness mellows down. There is no denying the fact, that every individual will be practising utmost caution in public once the lockdown is lifted. In order to overcome this worst case scenario, the owners of these commercial spaces must be prepared to take the relevant measures post lockdown; so that their commercial spaces deliver a sense of safety to retailers and customers visiting them. Here is a list of measures which the operators of these spaces can adapt to push their ranking up post COVID 19. Planning their marketing and advertising spend. The post lockdown phase will be a sensitive period, every business operation will be carefully charting out the way ahead in terms of expenditure. Marketing and advertising would be planned keeping in mind maximum conversions. Retailers would be focussing on customers who are willing to spend, as the government might be announcing guideline for limited visitors to public spaces. The customer databases will be proving really helpful to target the customers with a spending potential. Ready to move in spaces will be preferred choices.
The mall operators providing ready to move in stores/spaces will be preferred, as the tenants will be looking to kickstart their operations without any further delays. They also create a window of transparency between the owner and tenant as they get what they see. Post lockdown, gathering the raw materials and labour to build a store would be a strenuous task; this will also put ready to move in spaces in a better spot.
Be vocal about the changes introduced in spaces to attract visitors. The malls and commercial spaces must be smart in propagating the safety measures they are implementing to assure the visitors of the hygiene standards practised within their premises. These changes can range from temperature screening, sanitizing the entire premise, rules followed for social distancing, no-contact services etc. Strictly maintain those changes to gain trust of visitors and retailers. The challenge will be to keep a check on the retail store owners and visitors for following the norms introduced for social distancing, cleanliness and hygiene. As post lockdown will be a sensitive time to gain trust of the people, and presenting a reliable and safe image of the malls/office complex will become a priority to kickstart it’s functioning.
